AWE-Tuning specializes in high-performance aftermarket exhausts, intake systems, and intercoolers designed to unlock greater power, precision, and sound for premium vehicles. This project focused on showcasing their extensive product line across popular brands like Audi, Subaru, Chevrolet, Ram, and more.

AWE asked for a clear, organized online catalog featuring:

Exhaust systems (Touring, Track, SwitchPath™) across multiple makes/models

Carbon fiber intakes, intercoolers, and valve simulators

Patent-driven “180 Technology®” features (drone cancellation)

Lifestyle and tech specs for each product

Skilled dealer locator & newsletter signup for community engagement

A responsive Shopify/Liquid CMS storefront organizing numerous product collections

Image-optimized layouts and compressed assets for fast loading

Integration of dealer locator and email capture features

Technical callouts highlighting AWE’s 180 Technology® patent and product warranties

lean, intuitive UI following AWE’s branding and user flow best practices

The AWE Tuning website was developed using Shopify with Liquid templates to ensure flexibility, scalability, and seamless product management. It includes a robust CMS for handling product catalogs, blog content, and SEO-optimized pages. Email capture and form submissions are securely managed via the Shopify backend. To enhance speed and performance, the site implements mobile-first CSS and modern image compression techniques, ensuring smooth browsing across devices.

I’m excited to help you elevate your site with immersive product presentation, UX optimization, and performance enhancements.

Expertise in Shopify and product-focused e-commerce websites

Strong understanding of performance-first responsive design

Skilled in building SEO-friendly, scalable CMS architectures

Transparent and collaborative communication throughout the process

Detail-oriented with a deep focus on brand-aligned user experience