Shayna is an incredibly talented designer, and more importantly, a thoughtful and strategic marketer. While working as a freelance designer for Passport, Shayna not only created a plethora of beautiful marketing assets and content, but helped the marketing team streamline processes, amplified our GTM efforts and refined how we think about and position our brand. I would recommend Shayna to anyone looking for design, content and/or branding support and have nothing but positive things to say about her work ethic and overall character.
– Buddy M.
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https://www.linkedin.com/in/shaynareinbold/
As a freelance designer for Passport, I have the opportunity to contribute across a wide range of design and marketing initiatives. My role involved updating and refining their brand guidelines to ensure a cohesive visual identity across various platforms, designing illustrations for their website and products, creating signage for parking locations, and developing decals for parking meters. In addition, I worked on whitepapers, social media content, trade show materials, and more, all while maintaining a consistent and polished brand presence. My efforts also helped streamline processes for the marketing team and amplify Passport's go-to-market strategies.
Passport Brand Guidelines:
47-Page Comprehensive Brand Guidelines
I overhauled Passport's brand guidelines to provide a clearer, more unified visual presentation. This update included comprehensive sections for logo usage, color palettes, typography, illustration, marketing materials and more. I also ensured that the brand's suite of products was presented cohesively, making it easier for teams to implement design across various touchpoints.
View all six illustrations here:
Marketing Collateral:
Two Flyer Examples
Signage Selector Cheat Sheet
This paper was provided to the client to select which type of signage they wanted. This made the process easier for client and Passport team members to be on the same page.
Transformative Transactions: Whitepaper, Advertisement, Social Media Post
2 likes · 34 views · Dec 18, 2024
Cohesive brand guidelines, illustrations, signage, decals, whitepapers, social media graphics, and trade show materials, enhancing brand consistency.
