Campaigns and reputation management for the GSA
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Marketing Strategist
Public Relations Manager
Copywriter
Candice completed ongoing reputation management as well as repeated campaigns for The Global mobile Suppliers Association an organisation representing suppliers in the mobile communications industry. Members include Samsung, Nokia, Apple, Huawei, ZTE and many more leading companies in the mobile industries.
The ongoing reputation management and campaigns included:
Media and Analyst relations
_ Secured hundreds of pieces of coverage and interviews in a wide range of industry news outlets including Tech Crunch, RCR Wireless, EE News, Telecom TV, Total Telecom and bylines in Railway Gazette, EENews Europe...
_ Pitched, secured and hosted Analyst briefings with analysts from top firms Gartner, IDC, ABI Research ...
Content creation
_ Wrote press releases, blogs, bylines, thought leadership articles, LinkedIn and WeChat articles
Social Media
_Community management of Twitter, LinkedIn, WeChat and Weibo accounts
_ Increased the number of LinkedIn followers x10
Event partnerships
_ Secured and arranged participation in 30 industry events through media partnerships in more than 10 countries
International PR
_ Built relationships with Chinese and French journalists and secured coverage in international publications
_ Provided communications strategy advice for activities in the Chinese market
All of these activities resulted in higher brand awareness as well as an increased number of new members to the industry Association.
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Posted Aug 7, 2023
Completed numerous campaigns as well as ongoing reputation management for leading mobile industry association resulting in an increased number of new members.
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Marketing Strategist
Public Relations Manager
Copywriter
Copywriting for global leading mobile association, the GSA
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