Building the SEO Foundation for Scale - Devzery
Akash Deep Walia
Devzery - SEO Strategy & Growth Foundation
Role: SEO Strategist & Consultant
Duration: ~ 6 months (strategy +SEO Mentorship)
Industry: B2B SaaS / Developer Tools
Tools: Google Search Console, Keyword Research Tools, Content Frameworks, Google Docs
Overview
Devzery is a B2B SaaS platform focused on developer tooling and QA workflows.
The objective of this engagement was not immediate sales, but to build a scalable SEO foundation that could drive long-term organic visibility and traffic.
I partnered with the team during the early phase to design the SEO strategy, structure, and execution roadmap, which later became the base for sustained growth.
Search Console performance reflecting long-term SEO foundation
The Challenge
When I joined, Devzery faced common early-stage SEO challenges:
No clear keyword strategy or search intent mapping
Pages not structured for discoverability
No long-term content direction
SEO is treated as a one-time task rather than a system
The goal was clear:
Build visibility and traffic through SEO - not quick wins, but compounding growth.
My Role & Responsibility
I worked as a strategy and direction partner, responsible for:
Designing the complete SEO roadmap
Defining keyword and content strategy
Creating execution guidelines and documentation
Training and guiding the in-house SEO execution
While I did not execute day-to-day SEO tasks myself, the strategy and framework I designed were implemented consistently and became the foundation for the results shown.
Strategy & Approach
1. SEO Audit & Opportunity Mapping
Evaluated site structure, pages, and existing content
Identified gaps in search intent coverage
Prioritized informational growth over transactional keywords (as per business goals)
2. Keyword & Content Framework
Built a scalable keyword system targeting:
Developer pain points
Educational and discovery-stage queries
Mapped keywords to future content clusters
Focused on long-tail and mid-competition opportunities
3. On-Page & Structural Guidance
Page hierarchy and internal linking principles
Content structure guidelines for better crawlability
Clear documentation so execution could scale without bottlenecks
4. Execution Guidance & Mentorship
Provided ongoing guidance during the initial months
Reviewed progress and corrected direction where needed
Ensured the strategy stayed aligned with long-term growth, not vanity metrics
Google Discover traffic generated through content and authority building
Results (Initial Strategy Phase)
Results from the first ~ 6 months after strategy implementation:
94K+ clicks from Google Search
11.7M+ impressions
Consistent upward trend in organic visibility
Strong presence in informational and discovery queries
These results represent the impact of the initial SEO strategy and foundation, which later enabled continued growth.
What This Project Demonstrates
Strategic SEO thinking beyond surface-level optimization
Ability to design systems that others can execute and scale
Focus on long-term compounding growth, not short-term hacks
Clear understanding of attribution and ethical reporting
Google Discover traffic generated through content and authority building
Final Notes
This project highlights my strength in SEO strategy, planning, and direction - especially in early-stage or growth-focused companies where structure matters more than quick wins.
Execution was handled by the internal team following the roadmap and guidance provided during the engagement.
Like this project
Posted Nov 30, 2024
Helped Devzery build a scalable SEO foundation that led to ~500× growth in views within the first ~6 months, through content direction, and SEO guidance.
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