Pluto is a fintech startup helping young Indians save and invest — gold, silver, P2P, all from a simple app.

When I joined, Pluto’s website was… well, just a placeholder.

A static page with no real purpose.

My first job? Turn it into something useful.

I designed and shipped Pluto’s first website in Framer in just a couple of weeks.

Homepage, blog, legal pages — all live quickly.

Isometric illustrations to match our early playful vibe.

Basic SEO baked in from day one so we weren’t invisible on Google.

It wasn’t perfect, but it worked. We had a web presence and a foundation to build on.

As the app matured, the website had to grow up too.

I built a simple SEO playbook: programmatic content, reusable templates, and topic clusters (savings, gold, investing). We even trained interns to scale content production without engineers.

We added performance landing pages so marketing could run quick campaigns. Traffic grew fast — 20K+ organic visits a month in under six months.

I rebuilt Pluto’s website from the ground up:

New Visual Language → cleaner, more neutral, aligned with the updated app.

Refined UX → better hierarchy, clear CTAs, smoother path to app download.

Micro-interactions → subtle animations that made the site feel alive without slowing it down.

Scalable System → modular components in Framer so the marketing team could update content in hours, not weeks.

The new site gave Pluto a consistent brand experience across app + web.

Conversion flows improved, helping more visitors move from curiosity → sign up.

The marketing team could launch pages in under a day, speeding up campaigns and product launches.

The site was no longer “just traffic” it became a proper growth asset.