A brief said "Digital Rituals." My first instinct? Candles. Crystals. Mandalas.
That's the trap.
The client's audience isn't spiritual seekers — it's business owners learning AI, SEO, PPC, and social media to grow online. So before sketching a single icon, I had to redefine the word for myself.
Ritual as discipline. Not spirituality. Systems, not mysticism.
That one reframe shaped everything that came after it.
Swipe through for the brief, the reframe, and where the concepts landed 👉
Which direction would you pick? Drop a number below.
#LogoDesign #BrandIdentity #DesignProcess #GraphicDesign #Branding
0 likes · 0 views · Jul 4, 2026
A brief said "Digital Rituals." My first instinct? Candles. Crystals. Mandalas. That's the trap. The client's audience isn't spiritual seekers — it's busines...
