ANAR | Sustainable Kidswear Mobile App

ANAR is a mobile app project developed as part of the Google UX Design Certificate. It helps parents buy and resell children’s clothing, making circular fashion more accessible and sustainable. The project involved user research, UX/UI design in Figma, and the creation of a warm, playful brand identity.

The app addresses the problem of frequent wardrobe turnover, high clothing costs, and textile waste, which create both financial and environmental burdens for families. It offers a practical, Eco-conscious solution that supports sustainable parenting by making it easy to exchange gently used kids’ clothes in a community-centered way.

The brand identity balances vintage warmth with a modern, minimalist touch—using a color palette inspired by aged textiles and nature, evoking a sense of reuse, care, and timeless charm.

The logo’s rounded, bubbly letterforms are brought to life with simple facial features, symbolizing collectivity and human connection. Each letter resembles a friendly and approachable character, and part of a greater community working together for environmental impact. This reflects ANAR’s deeper ethos: ’Small clothes, big impact.’

Visual elements across the app, from eco-sticker rewards to UI design, are kept clean, doodled, and intuitive, appealing to kids and parents alike while reinforcing conscious habits in a delightful way. The blend of playfulness and maturity in design mirrors the circular journey of pre-loved clothing; rich in stories, yet ready for new adventures.