Jump Start

CLIENT: JUMP START | YEAR: 2024 | DELIVERABLE: BRANDING



Basketball Academy, Jump Start!



| ABOUT CLIENT:

Logo design process for a basketball academy called ‘Jump Start’. This academy focus on the young basketball players who want to achieve their full potential and want to play on bigger platforms.





| LOGICAL THINKING BEHIND BRANDING:

Logo mark was the main focus element. The client wanted to logo mark to be meaningful and something related to “Jump Start”. Firstly, I finalised the inspiration image and then analysed if some logo shape can be traced. The final logo was the combination of the alphabets “J+S” + “traced shape”.



Color Palette & Brand Pattern

| DELIVERABLES:

⚫ Brand Identity kit

⚫ Marketing collaterals