Luka Karlic

Cogito is a specialty coffee brand built around the idea of intentional coffee drinking. Coffee that fuels clarity, focus, and deeper thinking. The goal was to create a visual identity that feels warm, intellectual, and memorable.

In a crowded market, Cogito needed a distinct visual language that communicated craftsmanship, philosophy, and quality while staying versatile across packaging and digital use.

The concept "Original Roast. Made to Think." guided the brand. The identity blends warmth with bold, thought-driven design. Inspiration came from illustrative cafés, study spaces, and handcrafted roasting traditions.

Posted Nov 28, 2025