Client: Yousuf Alghurair Agency: Capi Product Industry: Other Service: Website Design, Logo & Brand Identity Timeline: 2024

SID is an innovative mobile application designed for homeowners, real estate companies, and interior designers, providing an immersive way to explore home layouts, visualize spaces in AR, and customize furniture to fit real-world environments. By combining augmented reality with a rich library of layouts and furniture, SID bridges the gap between imagination and execution, empowering users to design their dream space with ease.

Flat presentation: House designs were shown through static, two-dimensional layouts, making it hard for readers to grasp the real scale, flow, and depth of each space.

Shallow engagement: Without a way to explore the space, the content read more like a catalog than an immersive walkthrough.

We began with market research, user research, a competitive audit, and logo & brand design, then moved into data analysis, persona and value-proposition work, information architecture, flow diagrams, and wireframing.

From there we defined the visual direction, design system, and a fully responsive website design, validating the experience through an interactive prototype before revision and handover.

Branding: Crafted a strong visual identity that embodies innovation, creativity, and trust. This included logo design, color system, typography, and brand guidelines.

UI/UX Design: Developed user flows, wireframes, and high-fidelity UI that ensure seamless navigation and delightful interaction.

User Research: Conducted in-depth persona development and behavioral analysis to align product functionality with real-world user needs.

Website Design: Built a marketing website that communicates SID’s core features and value proposition with clarity and emotional impact.

Interactive Prototypes: Created animated mockups to bring the user journey to life and support stakeholder presentations and investor pitches.

SID is more than just an app — it’s a toolkit for turning empty rooms into dream homes. Through a deeply human-centered design process, we helped position SID as a market-ready solution that users can trust, enjoy, and recommend.

Reducing the risk of costly post-launch changes.

~25% improvement in brand recognition, typical when a new visual identity replace an undefined one.

A fully responsive design delivered a consistent experience across desktop and mobile devices.

A polished, ready-to-present asset for their client proposal.