Client: StayActive Agency: Capi Product Industry: Healthcare Service: UX/UI Design · Mobile App & Admin Dashboard Timeline: July – September 2024

StayActive is a new digital fitness and wellness platform that helps users choose their training path, track daily progress, and stay motivated through guided programs and coach support.

From the very beginning, StayActive’s vision was to build a different kind of fitness experience — not loud or superficial, but focused on long-term motivation and personal transformation.

Capi Product was brought in to design both the mobile experience for users and the management dashboard for trainers and gyms.

As a brand-new product, the challenge wasn’t to redesign, but to define the very first experience — one that makes users understand what StayActive stands for within seconds.

Product identity from day one: StayActiveMethod needed a clear product direction established from a blank slate.

Lack of sync: The user mobile app and the trainer dashboard needed to work as one connected system.

A strong, yet approachable feel: The design had to communicate strength and focus while staying modern, minimal, and easy to trust.

We approached the project as both a product and a system-building challenge. Focus on defining personas and mapping the emotional checkpoints in the user journey — we shaped a structure that served users, trainers, and operators alike.

Design System: Establishing a shared library of components, tokens, and rules — so teams build faster and the product stays visually consistent as it grows.

Website UI: Designing every screen in detail with clear hierarchy and considered spacing — making the site easy to read, navigate, and act on.

Mobile App UI: Crafting screens built for thumbs and small viewports — keeping every core action within reach and every state readable at a glance.

96% completion rate in user testing.

A unified design language connects different touchpoints into one cohesive product experience.

The system serves users, trainers, and gym operators alike.

Scalable design system stands ready to support future feature rollouts.