Word Tonic Briefs: Marketing Childhood Brands for Adults

It's been a while since I crafted up some spec copy, so I browsed through the latest Word Tonic briefs for inspiration. And I when I saw the prompt about marketing a childhood brand for adults, I just knew mine had to involve Care Bears!

I've watched almost every generation of Care Bears movies and shows, and the lesson that resonates with me through these past few years is that not only is it important to care for others and the world around you, but to make sure you care for yourself as well. It's a little too easy as an adult to set aside your peace in this fast-paced world so you don't fall behind, so having a support system like the Care Bears reminds you how important you are.

I put together both classic and new Care Bears reaching out to the audience, because what they have to teach is timeless. Grumpy Bear is there for you when you're sad. Birthday Bear knows that no matter how old you are, every new year of life is worth celebrating. And I Care Bear is eager to tag along supporting those of us who want to protect our planet. Basically, there is a Care Bears for every situation, both through the good and the hard times, for all ages. Their love is everlasting and unconditional, and that is why they are still so important to me as an adult.