Background: Augmented Reality was an underutilized marketing tool in the building material category, particularly in Eastern India. While working with SRMB Steel, I was responsible for the grill section category, which involved B2B sales to house builders and other end-users.

Objective: To create demand-pull for the grill section category by involving end-users in the decision-making process.

Solution: Develop a mobile app using Augmented Reality that would allow end-users to experience different grill designs in real-time prior to fabrication.

Result: Successful implementation of the mobile app, which made SRMB Steel a category leader and introduced AR technology to the construction material marketing industry.

so here is the end result - https://cutt.ly/UQPXpyv