Leading the Digital Marketing Initiative From Scratch to Success by Avishek RoyLeading the Digital Marketing Initiative From Scratch to Success by Avishek Roy

Leading the Digital Marketing Initiative From Scratch to Success

Avishek Roy

Brand Strategist

Digital Marketer

Facebook Business Manager

Google Ads

Google Analytics

Social Media

Background: Digital marketing was a a relatively new concept in the TMT bar category, and I was given a free hand by the director of the company to make it a success.

Objective: To develop and implement comprehensive digital marketing strategies for SRMB Steel, including paid marketing and lead generation.

Solution: Building an in-house team consisting of one graphic designer, one technical content writer, and one outsourced boutique SEO agency.

My Contribution-

●Strategy

●Content Marketing

●Team building & management

●Ideation & Implementation of Innovative Tools

●Earning Marketing Qualified Leads using PPC & Social Media campaigns

Result: Successful cost-cutting, 800 marketing qualified leads each month, resulting in 350 tons of sales each month, and a strong digital presence. Even Tata Steel started following SRMB Steel on Twitter.

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Posted Feb 23, 2023

I spearheaded and drove the success of the digital marketing initiative at this company.

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SRMB Steel