Leading the Digital Marketing Initiative From Scratch to Success by Avishek RoyLeading the Digital Marketing Initiative From Scratch to Success by Avishek Roy
Leading the Digital Marketing Initiative From Scratch to Success
Background: Digital marketing was a
a relatively new concept in the TMT bar category, and I was given a free hand by
the director of the company to make it a success.
Objective: To develop and implement
comprehensive digital marketing strategies for SRMB Steel, including paid
marketing and lead generation.
Solution: Building an in-house team
consisting of one graphic designer, one technical content writer, and one
outsourced boutique SEO agency.
My
Contribution-
●Strategy
●Content Marketing
●Team building & management
●Ideation & Implementation of
Innovative Tools
●Earning Marketing Qualified Leads using
PPC & Social Media campaigns
Result: Successful cost-cutting, 800
marketing qualified leads each month, resulting in 350 tons of sales each
month, and a strong digital presence. Even Tata Steel started following SRMB
Steel on Twitter.
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Posted Feb 23, 2023
I spearheaded and drove the success of the digital marketing initiative at this company.