Faaz
Cláudia Lucas
Opportunity. The cultural shift upon us all accelerated the need for businesses and brands to push for new ways to be part of our everyday. For LDC Group a data and facts from a survey to its customers and targeted audience – Millennials & Xennials- gave them assurance for the development of a new digital service and product.
Brief. Develop a Brand, Naming and digital universe that was appealing to a broader audience – from professional to end-users expressed agility-, customer or owner self-control with simplicity at its core.
The outcome. We created a modern Brand and Naming, under one promise and purpose. “Give time to time”. FAAZ which can be read as a verb or noun means Do/ does/ Make, giving it a twist with a double A. As for the communication universe, we applied a mix match of illustration and contemporary typography that gave it diversity and differentiation.
Agência: WhiteWay ®
Cliente: LDC Group
Designer: Cláudia Lucas
Motion Graphics: Cláudia Lucas & Márcia Batista
Copywriter/Estratégia: Carlos Monteiro
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Posted Apr 8, 2023
Faaz is an online condominium management platform that streamlines processes, turns the difficult into easy, and turns lost hours into good hours.
