Ada is a next-generation AI-powered customer service platform designed to replace outdated chatbots and elevate the customer support experience. Unlike basic bots, Ada integrates seamlessly with existing business systems, automates complex inquiries, and even handles phone support through Voice AI.

The challenge was that Ada’s early messaging didn’t make this distinction clear enough. Prospective customers often perceived Ada as “just another chatbot,” leading to misunderstandings, hesitation, and high bounce rates. My task was to design a single-page landing experience that clarified Ada’s unique value proposition, showcased its voice and automation capabilities, and ultimately drove demo sign-ups from enterprise clients.

Simplify Messaging: Make it clear that Ada is not a basic chatbot, but a whole AI-powered customer service team.

Drive Conversions: Optimize the landing page to increase demo sign-ups and trial requests.

Educate Users: Use clear copy and visuals to explain Ada’s capabilities in both digital chat automation and voice automation.

Reduce Confusion: Differentiate Ada from old, code-heavy chatbots.

Enterprise Appeal: Ensure the design conveys a professional, credible, and scalable image for business buyers.

As a Web Designer, I took ownership of the project end-to-end:

Research & Strategy: Analyzed competitor websites (Zendesk AI, Intercom, Drift) and identified common UX gaps.

UX Writing & Information Architecture: Structured the page to flow from problem → solution → proof → conversion, while refining the copy to be benefit-driven and jargon-free.

UI Design: Designed a clean, modern, and enterprise-ready layout using bold typography, consistent iconography, and a professional color palette.

Framer Development: Built the page directly in Framer with responsive layouts and smooth transitions.

Conversion Optimization: Conducted A/B tests on CTAs and microcopy to increase sign-ups.

Iteration & Feedback: Incorporated feedback from beta users to refine messaging, CTAs, and trust elements.

Ada’s previous materials created confusion and mistrust. Visitors assumed Ada was the same as traditional chatbots, which typically failed at handling complex inquiries. Enterprise buyers were skeptical and hesitant to book demos.

I developed a trust-first landing page designed around clarity and differentiation:

Hero Messaging: “A full customer service team, powered by AI” → positioned Ada as an end-to-end solution.

Why Ada Section: A comparison block highlighting how Ada differs from old scripted chatbots.

Voice AI Feature Block: Clearly explained how Ada’s platform could handle phone calls as well as chat.

Integration Storytelling: Showed how Ada seamlessly connects with business systems like Salesforce and Zendesk.

Conversion Pathways: Multiple CTAs (“Book a Demo,” “Get Started”) strategically placed to reduce decision friction.

+52% lift in conversions (demo sign-ups) in the first 2 weeks post-launch.

Visitors spent 3x more time exploring the features section compared to the old version.

Bounce rate dropped by 39% due to simplified messaging and clearer design hierarchy.

Early enterprise testers commented: “Finally, it’s clear this isn’t just a chatbot.”