Lummi Sunscreen Brand System

Lummi is a conceptual sunscreen brand developed through an Instagram design challenge. The project began with logo and packaging design and expanded into a fuller brand system that included poster ads, social media content, and a landing page. Soft colors, minimal packaging, and a gentle tone shape the brand to feel light, calm, and easy to integrate into daily skincare.

The name Lummi was provided in the design challenge, and I approached it as an opportunity to explore themes of lightness and the sea. Sunscreen is often tied to the beach, where land meets water, so the brand identity was developed to feel easy, calm, and natural to integrate into everyday skincare.