Bontrust is a financial services company focused on empowering individuals to achieve their financial goals. They approached us to develop a modern, cohesive brand identity that reflects trust, growth, and accessibility.
Project Scope
Brand Strategy: Define core brand values and messaging to resonate with the target audience.
Visual Identity: Create a logo, color palette, and typography that align with Bontrust’s mission.
Marketing Collateral: Design presentation templates, digital banners, and social media assets to enhance brand visibility.
Challenges
Communicating financial expertise while maintaining an approachable, human tone.
Balancing modern design aesthetics with the need for professional credibility.
Crafting visuals that appeal to diverse demographics, from young professionals to retirees.
The Solution
Logo Design:
A clean, geometric mark symbolizing growth and trust.
Minimalist typography to evoke professionalism.
Color Palette:
Deep green to signify wealth and stability.
Soft complementary tones for balance and warmth.
Typography:
Serif fonts to establish authority.
Sans-serif accents for readability and modernity.
Visual Storytelling:
Imagery highlighting real people to create relatability.
Tagline: "Financial freedom, not a dream," to inspire confidence.
Results
The brand identity successfully communicates Bontrust's mission of empowering individuals through financial literacy and tools.
Marketing materials have a consistent, polished look across digital and print platforms.
The approachable design helped increase audience engagement by 25% within the first quarter of launch.
Key Visuals
Slide Deck Design: Clean, professional presentation templates that align with the new brand identity.
Billboard Campaigns: Featuring diverse personas, reinforcing inclusivity.
Social Media Assets: Vibrant posts that echo the tagline and drive user interaction.
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Posted Jan 8, 2025
Bontrust’s branding showcases the power of thoughtful design in creating trust and engagement in the financial sector. This project highlights the importance