The branding strategy focused on blending modern minimalism with oceanic themes. The palette features soft whites, seafoam blues, and deep ocean tones, evoking a feeling of calm and trust — essential for new divers. Typography is clean, legible, and airy, reinforcing a sense of clarity and open space. The logo and visual identity were crafted to feel fresh, fluid, and modern, echoing the curves of ocean currents and the precision of dive instruments.