My Career Dreams is an AI-powered career advisory product designed to help educational institutes/organizations support students in making informed career decisions through structured insights and personalized recommendations.
I designed the landing page to clearly articulate the product’s value to B2B stakeholders while remaining approachable and motivating for end users.
What I Worked On
Mobile-first landing page UX and UI design
Information architecture and content hierarchy for B2B decision-makers
CTA strategy targeting enterprise demo requests and partnership inquiries
Responsive layouts across desktop, tablet, and mobile
AI-Driven Career Advisory - Designed for Clarity and Conversion for B2B customers
Design Approach
Structured the page around institutional buyer concerns: ROI, implementation ease, and student outcomes
Balanced professional B2B tone with approachable visuals that reflect the student-facing product
Used product screenshots inline to reduce ambiguity about what the platform actually does
Key Outcomes
Clear articulation of product purpose and audience (how the product works and why it delivers value)
Reduced ambiguity around AI-driven recommendations
Scalable page structure for future feature expansion
Conversion-focused layout aligned with B2B buyer expectations
Designed a mobile-first B2B landing page for an AI career advisory platform, built to drive enterprise demos through clear value props, structured product storytelling, and a streamlined inquiry flow.