Thrifty is an online store that promotes sustainable consumption practices while prioritizing inclusivity for all genders & people. Founded by a group of young, socially-conscious entrepreneurs, the company aspires to provide an alternative to fast fashion and promote a more eco-friendly and comprehensive approach to style.

The fashion industry is notorious for its negative impact on the environment and its lack of inclusivity. Thrifty wants to differentiate itself from other thrift stores and fast fashion brands by developing a brand that reflects its values of sustainability and inclusivity. The store also wanted to appeal to a young, trendy audience and stand out in a crowded market.

Thrifty's branding efforts emphasize bold, vibrant, and colorful imagery that reflects the store's loud and chic vibe. The website showcases images of diverse models wearing second-hand clothing which reflect its commitment to sustainability.