Suds is an eco-friendly soap company that was founded with the goal of providing high-quality, all-natural products that are gentle on the skin and the environment.

To create a strong and cohesive brand identity that would appeal to environmentally-conscious consumers and stand out in the crowded soap market.

Suds commitment to natural ingredients is reflected in the branding of the company, with clean, simple packaging and imagery that emphasizes the purity and simplicity of the products. A color palette of muted, natural shades, was used to help convey the natural and eco-friendly aspects of the brand.