Enterprise Product Design: Sports Engagements Automated Workflow
Rehyan Chamayil
UX Researcher
UX Designer
Product Designer
Figma
LiveLike
Project Brief
A CMS operator can automate sending widgets when certain scenarios arise in sports matches so that he can perform less manual work to engage his audience.
About LiveLike
LiveLike is a B2B SaaS product-based company that helps media companies from around the world turn to us to transform their platforms into communal and interactive experiences
Problem statement
Research, identify problems with the widget publication experience, and develop improved design solutions to the problems discovered during the research.
Understanding Target Audience
Primarily have two personas here: one is a CMS operator who is a business representative, and the other one is a sports fan who has subscribed to this business.
Conducted surveys and interviews with users to learn about their needs, ideas, and pain points.
Insights
User Pain Points
It is not easy to manage multiple events togethe
As a company, we were forced to hire multiple people to manage multiple programs
In the midst of the manual data input, I find myself longing for an automated alternative that can effectively take care of these tasks
Generating creative content for a widget within a short timeframe can prove to be quite a daunting task
I wish, make ready everything first and rest of the things work automatically
Key Insights
Customers are experiencing that the current system can be improved to make their work less.
Customers are investing in more resources to manage multiple programs
Creating content within a short time of an action is difficult
Time-consuming to prepare all content before a match starts even if it is not relevant to that match
User Flow
A CMS operator’s flow to setup a widget automation for a program
Designs and Prototype
Solution for configuring “Automated Football Live Actions” with the existing design system.
Now, widgets will automatically published based on match actions.
Conclusion
Following the completion of the designs, then conducted usability testing and a user survey with our customers after using this feature for a couple of months, and we discovered that this new feature influenced 92% of consumer satisfaction and won multiple customers for the company.
What is Next?
As per our survey, many users suggested having many more live-action scenarios, customization, templates, widget previews, and so on. also, applying new design system color updates as well.
