For the Good Monster website, a top-tier conversion agency renowned for its full-funnel talent, I was tasked with delivering a seamless and highly functional WordPress solution that not only captured the brand’s sharp identity but also boosted sales and user experience.

The key challenge in this project revolved around implementing complex sliders and portfolio animations using GSAP (GreenSock Animation Platform) to showcase Good Monster's work. Additionally, the website required advanced development techniques for filtering and integrating multiple third-party services like Calendly for scheduling.

I developed a custom WordPress theme from scratch using a Figma-to-WordPress approach. I leveraged Advanced Custom Fields (ACF Pro) to structure flexible content management, allowing the client to easily update their portfolio and blog sections. Additionally, I created custom post types to manage the portfolio, ensuring scalability and customization for future growth.

Advanced AJAX filtering was integrated to enhance the user experience, providing fast and dynamic content updates without full page reloads. I also utilized GSAP to implement interactive portfolio animations, ensuring a visually engaging experience that aligned with the brand's dynamic presence.

The website was built using a Starter Theme with a modular, component-based architecture to ensure reusability and efficiency. Using SCSS for styling and jQuery for additional front-end functionality, I crafted a fast and responsive interface, optimized for both desktop and mobile devices.

In terms of backend development, I implemented a highly structured codebase using PHP, ensuring robust performance and scalability. Additionally, I integrated web forms for capturing leads and Calendly for scheduling, ensuring a seamless workflow for user interaction.

Every page, post, and media file on the site was SEO optimized to boost search engine visibility, and Google Site Kit was integrated to provide real-time analytics and insights. This approach allowed for data-driven enhancements post-launch.

WordPress: Custom theme development with a focus on flexibility and performance.

Advanced Custom Fields (ACF Pro): For dynamic content management across custom post types.

GSAP (GreenSock): Implemented for advanced animations and transitions, ensuring a visually compelling user experience.

PHP, SCSS, jQuery: For backend and frontend development, delivering a responsive, performant website.

Advanced AJAX Filters: For dynamic content filtering without full page reloads.

Calendly Integration: Seamlessly integrated for scheduling and client interaction.

Google Site Kit: Integrated for site analytics, SEO insights, and performance tracking.

Good Monster website stands as a highly interactive, SEO-optimized platform that successfully merges aesthetic appeal with functional excellence. The advanced methodology employed ensures not only a powerful user experience but also robust performance, positioning the brand as a leader in the digital marketing space.