Logo

Color Palette

Typography

Style Guide

Website Design

Website Development

El Roi Studios is a boutique commercial photography, branding and art direction studio that specializes in commercial product photography for e-commerce businesses.

El Roi Studios was founded as a passion project 8 years ago. The founder created the first logo himself and stuck with it for years until he decided it’s time for a change - he wanted to elevate his brand.

Using my strategy-first and detail-oriented process to achieve brand clarity and figure out creative direction, I've partnered up with El Roi Studios to modernize their visual identity and create a first fully functional brand library from the ground up.