Burger King

Our project is a mobile application that is designed to streamline the process of ordering food from BURGER KING. The app is centered around the idea of convenience and accessibility, with the goal of making it easy for users to explore the BURGER KING menu and place their orders quickly and easily.

The Challenge: Burger King recognized the growing need for improved food delivery services and identified challenges such as limited control over the customer experience, underutilization of the brand, and difficulty in increasing ticket prices and loyalty. To address these issues, Burger King developed innovative strategies to enhance their delivery services, aiming to offer unparalleled convenience and satisfaction while leveraging the brand's strong appeal.

The Solution: To overcome delivery challenges, we implemented a strategy focusing on enhanced service, brand identity, and pricing. We redesigned the Burger King app for speed, accuracy, and quality, ensuring a superior customer experience. We integrated the brand's core values into the app to foster loyalty and used pricing strategies, personalized recommendations, and promotions to increase average ticket prices. This approach aimed to set new industry standards while maintaining the Burger King brand's essence.

The Outcome: The project is still evolving, with the team focused on achieving their goals of launching the first version of the mobile application and website by the end of April 2023, with significant improvements to speed and user interface/experience.