3-word descriptor of a startup

Bulat Yu

Kroko is a new social networking startup showing unusually high engagement metrics. But it was hard to explain the idea to people. Everybody would just think, "It's another social network," and get bored.
Kroko needed a short descriptor that would:
differentiate Kroko from the competition,
spark curiosity,
encourage people to learn more about Kroko.
While writing the Kroko Pitch Deck, I came up with a descriptor:
Multi-identity social network.
The descriptor communicates that Kroko is a social network, while "multi-identity" differentiates Kroko from competition and sparks curiosity: "What does that mean exactly?"
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Posted Sep 18, 2024

A clear descriptor of a social media startup that immediately sparks investors' curiosity

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A company presentation for a hydraulic engineering enterprise
A company presentation for a hydraulic engineering enterprise
A pitch deck for the multi-identity social network Kroko
A pitch deck for the multi-identity social network Kroko
Founder letter for a social network
Founder letter for a social network