Kroko is a new social networking startup showing unusually high engagement metrics. But it was hard to explain the idea to people. Everybody would just think, "It's another social network," and get bored.
Kroko needed a short descriptor that would:
differentiate Kroko from the competition,
spark curiosity,
encourage people to learn more about Kroko.
While writing the Kroko Pitch Deck, I came up with a descriptor:
Multi-identity social network.
The descriptor communicates that Kroko is a social network, while "multi-identity" differentiates Kroko from competition and sparks curiosity: "What does that mean exactly?"
