Inclusion Tee

Media: apparel design, art direction, branding When: 2018 (2 months) Client: Self-initiated / entrepreneurial Goal: Through apparel, express one’s individual responsibility for creating an inclusive environment.

In 2018 I started a clothing brand called ntrsct, which has evolved into my independent design business.

The logomark emerged from my fascination with the numerous aspects of one’s identity and finding ways to embrace them. An X is the simplest expression of an intersection, symbolizing the point where the many elements of our identity meet.

Black and white in the graphic symbolize the (illusion of) maximum contrast of our differences. While Virgil Abloh’s brand Off-White stands for the grey area between black and white, I see it differently. To me, black is white.

The Inclüsion Tee was the best-selling product while running the clothing brand.