AGY™ Brand Identity Design
Client: AGY® - A Glam You.
Industry: Beauty, Fashion, Wellness.
Role: I lead the branding design process.
Services: Art Direction, Logo, Visual Identity, Packaging Design, Website.
Company Overview:
The Challenge We Faced
Every woman deserves to feel confident and beautiful in her skin. A Glam You® is more than just a beauty company - we're a catalyst for empowerment designed to help and support women explore and express their authentic beauty.
What we were up against was simple: the beauty industry is obsessed with perfection. But real life is not perfect, and neither is real beauty. We were challenged to create an identity for the brand that celebrates that, and we were breaking down many outdated rules and expectations.
Moments That Made Us Proud
There have been so many incredible moments since we completed this project, but one of them is the heartfelt feedback we got from the brand founder herself.
"My first impression when I saw the logo was 'Wow!' By the time I finished reviewing the visual identities, I was beyond impressed. Onuoha perfectly captured the vision we had. The final result is polished, sophisticated, and truly reflects the elegance and freedom we wanted for the AGY© beauty brand. Thank you for your unique creativity and professionalism!"
— Amy
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Posted Apr 9, 2025
I designed the brand identity and guidelines for AGY®, focusing on a minimalist and clean aesthetic.
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