Orb Foundry GenAI Project

How should Deloitte Digital market our initiative towards GenAI at Adobe Summit?

By selecting prompts that are relevant to the target customer’s business or industry, even users with little to no creative background can render on-brand, individually relevant marketing assets in less than 90 seconds – a task that previously could have taken months to accomplish.

I helped lead the usability and design improvements for the website experience. I assessed, prioritized, and delivered an optimized orb-generating digital experience for Deloitte Digital's product booth featured at Adobe Summit in Las Vegas of March 2024.

Approximately 500 assets per month were being generated prior to Adobe Summit.

There's an expectation that that number will multiply by 10 once the system is fully loaded up.

"Overall, its been an absolute JOY to watch folks get so excited about their personalized orbs. Absolutely everyone I demo'd for yesterday wanted to receive their orb by email and wanted a sticker printed. Total childlike joy when I told them they could have it as a sticker." - Trisha Pancio, Brand Campaign Lead @ Deloitte Digital

"Several people have said that their orb was "their personality as a brand!" which was exactly what we wanted." - Trisha Pancio, Brand Campaign Lead @ Deloitte Digital

Social Media Shots I created

This was the template I created in Adobe Photoshop. This is where the primary orb front and center would display the user-generated orbs. Users were prompted to either email, print, or post their orbs to spread awareness of Gen A.I. capabilities. So much fun creating these designs!