Orb Foundry GenAI Project
Andrew Makasini
Take a look:
What was the challenge?
How should Deloitte Digital market our initiative towards GenAI at Adobe Summit?
Why orbs?
By selecting prompts that are relevant to the target customer’s business or industry, even users with little to no creative background can render on-brand, individually relevant marketing assets in less than 90 seconds – a task that previously could have taken months to accomplish.
What was your role on the team?
I helped lead the usability and design improvements for the website experience. I assessed, prioritized, and delivered an optimized orb-generating digital experience for Deloitte Digital's product booth featured at Adobe Summit in Las Vegas of March 2024.
What impact did the new experience make?
Approximately 500 assets per month were being generated prior to Adobe Summit.
There's an expectation that that number will multiply by 10 once the system is fully loaded up.
"Overall, its been an absolute JOY to watch folks get so excited about their personalized orbs. Absolutely everyone I demo'd for yesterday wanted to receive their orb by email and wanted a sticker printed. Total childlike joy when I told them they could have it as a sticker." - Trisha Pancio, Brand Campaign Lead @ Deloitte Digital
"Several people have said that their orb was "their personality as a brand!" which was exactly what we wanted." - Trisha Pancio, Brand Campaign Lead @ Deloitte Digital
Social Media Shots I created
This was the template I created in Adobe Photoshop. This is where the primary orb front and center would display the user-generated orbs. Users were prompted to either email, print, or post their orbs to spread awareness of Gen A.I. capabilities. So much fun creating these designs!
Template showing the user's newly created orb
Template for users who wish to post on their Instagram
Template for printing stickers for a more memorable experience
What was the challenge?
How should Deloitte Digital market our initiative towards GenAI at Adobe Summit?
By selecting prompts that are relevant to the target customer’s business or industry, even users with little to no creative background can render on-brand, individually relevant marketing assets in less than 90 seconds – a task that previously could have taken months to accomplish.
What was your role on the team?
I helped lead the usability and design improvements for the website experience. I assessed, prioritized, and delivered an optimized orb-generating digital experience for Deloitte Digital's product booth featured at Adobe Summit in Las Vegas of March 2024.
What impact did the new experience make?
Approximately 500 assets per month were being generated prior to Adobe Summit.
There's an expectation that that number will multiply by 10 once the system is fully loaded up.
"Overall, its been an absolute JOY to watch folks get so excited about their personalized orbs. Absolutely everyone I demo'd for yesterday wanted to receive their orb by email and wanted a sticker printed. Total childlike joy when I told them they could have it as a sticker." - Trisha Pancio, Brand Campaign Lead @ Deloitte Digital
"Several people have said that their orb was "their personality as a brand!" which was exactly what we wanted." - Trisha Pancio, Brand Campaign Lead @ Deloitte Digital
This was the template I created in Adobe Photoshop. This is where the primary orb front and center would display the user-generated orbs. Users were prompted to either email, print, or post their orbs to spread awareness of Gen A.I. capabilities. So much fun creating these designs!
Template showing the user's newly created orb
Template for users who wish to post on their Instagram
Template for printing stickers for a more memorable experience
How should Deloitte Digital market our initiative towards GenAI at Adobe Summit?
By selecting prompts that are relevant to the target customer’s business or industry, even users with little to no creative background can render on-brand, individually relevant marketing assets in less than 90 seconds – a task that previously could have taken months to accomplish.
What was your role on the team?
I helped lead the usability and design improvements for the website experience. I assessed, prioritized, and delivered an optimized orb-generating digital experience for Deloitte Digital's product booth featured at Adobe Summit in Las Vegas of March 2024.
What impact did the new experience make?
Approximately 500 assets per month were being generated prior to Adobe Summit.
There's an expectation that that number will multiply by 10 once the system is fully loaded up.
"Overall, its been an absolute JOY to watch folks get so excited about their personalized orbs. Absolutely everyone I demo'd for yesterday wanted to receive their orb by email and wanted a sticker printed. Total childlike joy when I told them they could have it as a sticker." - Trisha Pancio, Brand Campaign Lead @ Deloitte Digital
"Several people have said that their orb was "their personality as a brand!" which was exactly what we wanted." - Trisha Pancio, Brand Campaign Lead @ Deloitte Digital
This was the template I created in Adobe Photoshop. This is where the primary orb front and center would display the user-generated orbs. Users were prompted to either email, print, or post their orbs to spread awareness of Gen A.I. capabilities. So much fun creating these designs!
Template showing the user's newly created orb
Template for users who wish to post on their Instagram
Template for printing stickers for a more memorable experience
Orb Foundry GenAI Project
How should Deloitte Digital market our initiative towards GenAI at Adobe Summit?
By selecting prompts that are relevant to the target customer’s business or industry, even users with little to no creative background can render on-brand, individually relevant marketing assets in less than 90 seconds – a task that previously could have taken months to accomplish.
What was your role on the team?
I helped lead the usability and design improvements for the website experience. I assessed, prioritized, and delivered an optimized orb-generating digital experience for Deloitte Digital's product booth featured at Adobe Summit in Las Vegas of March 2024.
What impact did the new experience make?
Approximately 500 assets per month were being generated prior to Adobe Summit.
There's an expectation that that number will multiply by 10 once the system is fully loaded up.
"Overall, its been an absolute JOY to watch folks get so excited about their personalized orbs. Absolutely everyone I demo'd for yesterday wanted to receive their orb by email and wanted a sticker printed. Total childlike joy when I told them they could have it as a sticker." - Trisha Pancio, Brand Campaign Lead @ Deloitte Digital
"Several people have said that their orb was "their personality as a brand!" which was exactly what we wanted." - Trisha Pancio, Brand Campaign Lead @ Deloitte Digital
This was the template I created in Adobe Photoshop. This is where the primary orb front and center would display the user-generated orbs. Users were prompted to either email, print, or post their orbs to spread awareness of Gen A.I. capabilities. So much fun creating these designs!
Template showing the user's newly created orb
Template for users who wish to post on their Instagram
Template for printing stickers for a more memorable experience
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Posted May 2, 2024
Welcome to Andrew Makasini's UX Design Portfolio, where innovative design meets user-centric solutions. Explore a collection of projects showcasing creativity,…
