Charity Bassett
Job Duties
Client Consultation:
Met with studio owners to discuss their vision, branding, and desired website functionalities. Understood the target audience to ensure the design and content met their needs and preferences.
Research & Planning:
Studied industry trends in salon and tattoo website designs. Map out a user journey to ensure easy navigation and an intuitive experience.
Design Layout:
Created a wireframe that depicted the basic structure of the website. Ensured responsive design for mobile, tablet, and desktop views.
Visual Design:
Developed a cohesive color scheme that aligned with the salon and tattoo studio’s branding. Selected high-quality images and graphics. Incorporated media elements, such as videos and galleries.
Content Development:
Collaborated on content that effectively communicates the services, history, team members, and other essential details of the studio. Ensured content was SEO-friendly to improve search engine rankings.
Functional Development:
Implement booking or appointment systems, ensuring they are user-friendly and reliable. Incorporated contact forms for customer inquiries or feedback. Added social media integration for sharing and connecting with clients.
User Experience (UX) Optimization:
Ensure easy navigation with clear call-to-action buttons.Design with fast loading times and accessibility standards in mind.
Testing:
Conduct thorough testing across various devices and browsers for compatibility.Identify and rectify any bugs or glitches.
Search Engine Optimization (SEO):
Ensure that the site is optimized for search engines, including using relevant keywords, meta tags, and alt tags.Implement site analytics tools to monitor website traffic and user behavior.
Launch & Handover:
Coordinated with the client for the site's launch. Provided training sessions to the studio staff for website updates and content management.