3D Mascot Design and Animation | FMCG Brand
Great Minds Think Alike
A custom 3D brand mascot for Deli n'Co, a Gen Z-ready FMCG food brand built around Japanese-inspired character design and expressive brand energy.
What we delivered
Full character turnaround (front, side & back orthographic)
Expressive pose animation set
Loopable for digital use
Animation-ready 3D rig
Built for campaign and social content
Here's how we build a mascot that works, not just one that looks good.
1 · Research & Concepting
2 · 2D Sketch Exploration
3 · Approval
4 · 2D Character Finalization
5 · 3D Modelling
6 · Rigging
7 · 3D Animation Ready
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Posted Apr 27, 2026
We designed Haru a custom 3D brand mascot & pose animation for Deli n'Co, a Gen Z-ready FMCG food brand built around expressive brand energy.
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