Over the past year, I have had the opportunity to oversee a strategy to establish a London pub on Instagram through a variety of different mediums. By utilizing stories, posts, and reels, I was able to help grow their following, engagement, and impressions over the course of 12 months. One of the key components of this strategy was to focus on a blend of food and drink-related content. By showcasing the pub's delicious food and drink offerings, we were able to attract a diverse group of followers who were interested in exploring the culinary scene in London. This content was not only visually appealing, but also informative, as we included information about the ingredients used, the preparation process, and the history behind some of the pub's signature dishes. In addition to food and drink, we also utilized event-driven content to help drive engagement and excitement among our followers. Whether it was promoting a trivia night or a live music event, we made sure to create content that highlighted the unique experiences that the pub had to offer. By showcasing these events on Instagram, we were able to reach a wider audience and help establish the pub as a go-to spot for entertainment in London. Finally, we also leveraged influencer-driven content to help amplify our message and reach. By partnering with influencers who aligned with the pub's brand and values, we were able to create content that felt authentic and relatable to our audience. These partnerships helped us reach new followers who were interested in exploring the London pub scene from a fresh perspective. Overall, I am incredibly proud of the work that we accomplished over the past year. By focusing on a blend of food and drink, event-driven, and influencer-driven content, we were able to grow the pub's Instagram following, engagement, and impressions. Through this process, we helped establish the pub as a must-visit destination for anyone looking to explore the vibrant culinary and entertainment scene in London.