Brand Overview

"Krystique" is more than a crystal shop; it's a sanctuary for those seeking beauty, harmony, and spiritual connection. Everything from our carefully chosen crystals to the serene in-store ambiance contributes to a narrative of spiritual discovery and aesthetic delight.

"Krystique" is a haven for individuals embracing the mystical journey of self-discovery and holistic well-being. We go beyond selling crystals, offering an immersive experience that harmonizes the mind, body, and spirit. With an elegant touch, we curate collections that resonate with authenticity, nurturing, and serenity, inspiring a community united by a shared passion for natural radiance and spiritual enlightenment.

We aim to be your go-to place for crystals, offering more than just products. Our goal is to create an experience that enriches your life with beauty, spiritual connection, and inspiration. We want to be the place you turn to for a unique journey, bringing authenticity & elegance to everyone who walks through our doors.

As we navigate the enchanting journey of Krystique, I am thrilled to share the essence of our brand and our approach to connecting with the vibrant energy of younger audiences.

Through visually captivating social media content, we aim to spark curiosity, tapping into the innate desire for authenticity, mindfulness, and unique experiences that define the younger demographic. Our commitment to sustainability and eco-conscious practices is a testament to our understanding of the values that matter most to the youth of today.

- Min Liyana (founder & CEO of Krystique)

This was such a fun branding project, and honestly one of my best projects yet!

This project was for my series of "Myst The Whole Point: Designing Brands that don't match the brief" in which I challenge myself to design brands that don't fit the brief to explore more styles and to just have fun with passion projects!

Thank you so much for being a part of my journey!

Clink💫