PropertyBase Supertheme

Robert Hamill

User Researcher
UX Designer
UI Designer
Designing a combination CRM & CMS website for real estate brokerages, a “super-theme” to simplify client onboarding.

Architecture

A basic page architecture
A basic page architecture
Making a robust architecture I brought the data of previous Property Base work into an updated page, systemized for the everyday brokerage. Utilizing user personas of brokers and their agents I put together a page and action architecture that would enable the right people to manage listings and the interested customers.
An architecture of all the actions needed to be taken in the property search feature
An architecture of all the actions needed to be taken in the property search feature

Property Search

The most complex part of the experience and most time consuming for the development team is the property search feature. Much like other real estate software the listings had to be a seamless integration of the listings and a map search, full of filters and search parameters.
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Wireframes

Based on user data, the most used page is the listing details. Because this is so vital it served as the framework for future pages and was our jumping off point when considering grids and content organization. Using stakeholder and client interviews, I established that there were really only two structures that the clients requested, a single column or a 1/4 side column.
Agent Profile Page Templates
Agent Profile Page Templates
Area Details Templates
Area Details Templates
Property Details Page
Property Details Page
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