UrbanLeaf Living focuses on the concept of "Eco-Friendly Urban Living" A brand that promote sustainable and environmentally friendly practices within urban developments.

⏭This one is a personal project.

The main objective was to differentiate the brand from other real estate by creating sustainable and environmentally friendly practices within urban environments which promotes healthy living and sustainable development without compromising the needs of future generation.

Step 1 - Sustainability

The very first step of the strategy in order to differentiate UrbanLeaf from other real estate builders was to define the healthy living. The brand identity should evoke feelings of sustainability, modernity, and urban living which reflects the eco-friendly aspect.

The second step of the strategy was to build a visual identity that would be relevant to the target audience with keeping in mind the objectives.

Sustainability • Minimalist • Modernity • Nature • Harmony

I have incorporated the elements of nature, such as leaves, trees and eco-friendly symbols, while also representing the urban environment. While using modern and minimalist design principles to convey the brand's commitment to simplicity and sustainability.

Also designed a pack of three eco friendly stickers which will be using for not only promotion but raising the awareness among students and audience for sustainable and eco friendly practices.

Colors are chosen on the basis of greenery which is related to sustainability and a pair of contrast theme color black, cream and white for maintaining minimalist and overall evoking the feelings of calmness, harmony, and eco-friendliness.