Abi Market Branding

Abi Market Branding A place with carefully selected products.

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Abi's purpose is to make the lives of their consumers easier and better. With the tagline "Tell me what you need, I'll tell you what you want" , the brand encourages people to share their preferences through a digital form, which will serve as the basis for a recommended list of carefully selected products for each customer.

The logo is inspired by school letter cubes stacked on top of each other, conveying simplicity and playfulness. A friendly character in the shape of a supermarket tag occasionally appears next to the logo, acting as an inviting friend who helps you choose what you need.

The broad color palette reflects the diversity of tastes, preferences, and personalities, enhancing the relaxed and joyful personality of the brand.

Creative Director / Brand Designer: Vic Rojo For: The Food Agency