Case Study (The Turf Smurf) — Bulletinbox

The Turf Smurf is a skilled service provider in the lawn care industry. They approached Bulletinbox with a regular customer base they wanted to keep updated about the status of their lawn-care whilst promoting their additional services. This case study is an example of our Trades Package.

At Bulletinbox, we excel at helping businesses elevate their marketing efforts through strategic email campaigns. The Turf Smurf, a landscape gardening company known for its bold and modern approach, sought our expertise to enhance their communication with customers and drive sales through targeted email marketing.

The Turf Smurf approached us with two primary objectives:

Create informative seasonal emails for customers enrolled in their year-round lawn treatment plan, providing valuable tips and keeping their brand top-of-mind.

Explore the potential of targeted email marketing to upsell additional services to clients most likely to purchase.

To kick off the project, we conducted thorough research into The Turf Smurf's services and brand identity. We took inspiration from their sleek and modern brand aesthetic, ensuring that our email designs would reflect their high-quality and premium positioning.

For the seasonal lawn treatment emails, we developed a comprehensive content plan tailored to each stage of the treatment plan. Drawing from our research and expertise, we crafted informative and visually appealing emails that showcased The Turf Smurf's expertise while providing valuable tips for maintaining a healthy lawn.

Additionally, we explored targeted email marketing strategies to identify and upsell additional services to clients most likely to be interested.

The Turf Smurf made a full return on their investment after the first upsell email send, meaning that for the rest of the year every conversion from email was pure profit.