Not Just Trash is an e-commerce fashion brand passionate about sustainable ways of looking great. They wanted to start email marketing in order to reduce their reliance on social media, and to find and reward their most loyal customers.

At Bulletinbox, we thrive on helping brands break free from the constraints of social media and discover the untapped potential of email marketing. NotJustTrash, a vibrant and home-grown brand with roots in 90's culture, approached us with a common challenge: to reduce their reliance on unpredictable social media algorithms and establish a new and reliable marketing strategy.

NotJustTrash, a home-grown brand with a nostalgic 90's vibe, faced the challenge of relying too heavily on unpredictable social media algorithms for their marketing efforts. Our goal was clear: reduce this dependency and establish email marketing as a reliable and effective channel for reaching their audience.

Early consultations with NotJustTrash revealed the potential of email marketing. We set out to build a strong subscriber list from scratch, offering personalised offers and exclusive access to their collections. With NotJustTrash having zero subscribers at the project's outset, we knew we had our work cut out for us.

We leveraged the upcoming release of NotJustTrash's Spring Collection to craft a targeted email marketing campaign. This involved creating a dedicated landing page to collect email addresses, promoting it through social media and in-person events. The campaign comprised three carefully crafted emails leading up to the collection release, with subscribers receiving early access as a reward for staying subscribed.

Throughout the campaign, we ensured that the emails aligned seamlessly with NotJustTrash's brand identity. We incorporated Molly's personal touch - as the brand’s owner - and the brand's unique aesthetic, using casual and influencer-like language to resonate with their audience. Visual elements such as Molly's hand-made mood-board sketches further enhanced the emails' appeal.

The results were impressive. NotJustTrash saw a significant increase in subscribers, validating the effectiveness of our email marketing strategy. Engagement rates soared as subscribers eagerly anticipated the collection release, demonstrating the power of personalized and targeted email campaigns.