Design an engaging brand identity for a hotel targeting business travellers on a time crunch, who need a more 'streamlined' pit stop that won't disrupt their workflow. The visual direction needed to convey professionalism, speed, direction and demonstrate a clean cut, contemporary aesthetic to potential guests.

A hotel to redefine business travel ‘pit stops’. Taking a distinctive approach that caters to the discerning needs of business travellers who need to be somewhere and will be constantly ‘getting after it.’ This hotel will focus less on the lavish extras and instead deliver a seamless and efficient experience without compromising on modern comfort and sophistication. With remote working facilities, high speed internet and various other amenities available, business travellers should find little interruption to their workflow.

It should appeal to professionals

It should look modern and clean

It should be bold and eye-catching

It should use concise language