This project was based on an ISTD brief for 'Big Data'. The aim was to create a web app that can allow users to manage, view and control their data privacy. The visual direction was inspired by classic analogue devices and interfaces, as well as lofi-scifi. The end result was a unique looking website that pays homage to pre-1990s computing, whilst retaining a contemporary structure that can be easily navigated by users.

The first step was going to be the name and logo design. I knew the name needed to convey themes of perception, concealment and masking. Ultimately, "Mirage" was chosen because it represents the user's ability to obfuscate and mask their data without completely removing it entirely.

The site design would lean heavily into typography, with monospaced fonts used to reference command terminals and old school interfaces. As such, I wanted a big, bold wordmark that could capture attention and contrast heavily against the much smaller copy that would follow it. This wordmark would 'Span the horizon' of the page, paired with a mirage themed gradient and server icon in the place of the 'E' to represent data storage.

The next step was figuring out how to layout the site and approach the design of various interactions in way that could be easily understood by users. I wanted to retain the 'techy' terminal direction, whilst keeping the overall structure contemporary and intuitive.

Learn more and view the full motion walkthrough at: www.cmdr.design/mirage