Thinking is Cool





A 5* rated podcast with guests like MarK Cuban. I worked with Kinsey, the brilliant ex-Morning Brew host of Business Casual, as the show expanded into a YouTube channel and a more deeply engaged community; I worked on research, script development, social media (Canva, Instagram, TikTok), and community strategy.





Instagram:

designing assets in Canva, writing captions, community engagement, tracking data.

I adapted the brand assets to align with the millenial/ Gen Z audience of the show for social media..

TikTok:

turning viral TikToks into Instagram Reels to cross-pollinate content across platforms.



YouTube:

Each episode was deeply researched; from analysing academic literature to reading the zeitgeist and translating the cultural pulse into accessible, informative, and entertaining content.