Thinking is Cool
Make your next conversation better than your last.
A 5* rated podcast with guests like MarK Cuban. I worked with Kinsey, the brilliant ex-Morning Brew host of Business Casual, as the show expanded into a YouTube channel and a more deeply engaged community; I worked on research, script development, social media (Canva, Instagram, TikTok), and community strategy.
Instagram:
designing assets in Canva, writing captions, community engagement, tracking data.
I adapted the brand assets to align with the millenial/ Gen Z audience of the show for social media..
TikTok:
turning viral TikToks into Instagram Reels to cross-pollinate content across platforms.
YouTube:
Each episode was deeply researched; from analysing academic literature to reading the zeitgeist and translating the cultural pulse into accessible, informative, and entertaining content.
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Posted Feb 5, 2022
Worked with Kinsey Grant and the Thinking is Cool team; research, script development, social media assets and community engagement.
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