Liftin' Workout App Animation Project
Amit Verma
Liftin' Workout Tracker
Liftin' is a workout tracking app built for lifters . We've been their creative partner for over three years, designing 400+ exercise animations, illustrated characters, and visual assets that helped the app earn a 4.7-star rating and an App Store "Apps We Love" feature.
The Challenge
A workout tracker needs to show people how to move. Most fitness apps solve this with stock photos or stick figures. Liftin' wanted something with actual personality.
The brief started small. A handful of animated exercise loops for their iOS app. But the real challenge was underneath that: every exercise needed to be anatomically clear, visually consistent, and smooth enough to loop seamlessly. Across hundreds of different movements. Dumbbells, barbells, kettlebells, machines, cables, bodyweight, each with its own form and mechanics.
Building a Character System
The client came with a clear vision. Four characters named Adam, Betty, Carl, and Daisy, each color-coded to own a category of exercises. Our job was to bring them to life.
We designed them in a flat, geometric style with soft gradient shading. Clean enough to read at phone-screen sizes, detailed enough to show proper exercise form, and distinctive enough to not look like every other fitness app.
When Lottie Broke
The original plan was exporting to Lottie. Lightweight, scalable, native to iOS. It didn't work. Lottie couldn't handle our textures, gradients, or complex masking. Two options: simplify the design to fit the format, or find a better format to fit the design.
We rendered every animation in Apple ProRes 4444 with alpha transparency. Broadcast-quality. No compromises.
Three Years and Counting
This didn't start as a long-term partnership. It started as a small batch of loops. But when the work is right, the relationship grows. We've gone from exercise animations to banners, app store assets, and visual content. The kind of collaboration where we understand the product well enough to keep pushing it forward.
First batch: 200 exercise animations for iOS and Apple Watch. Second batch: another 200 for tutorial content. Dumbbells, barbells, kettlebells, machines, cables, bodyweight. At this scale, consistency is the hardest part. Every new animation had to match the proportions, shading, and movement quality of the first. That's what a character system gives you. A foundation that holds at scale.
I have worked with Studio Jamoora for several years and the quality and consistency of their deliveries has always been excellent. They are very talented in both illustrations and animations, quickly understands the requirements and comes with relevant and tasteful feedback. Highly recommended!
- Valter Hemmi (Founder and CEO - Liftin')
RESULTS
4.7 iOS App Store Rating
400+ Loop Animations
3+ Years of Creative Partnership
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Posted Apr 10, 2026
Liftin' is a workout tracking app built for lifters . Designing 400+ exercise animation that helped the app an App Store "Apps We Love" feature.
