Serenity Boutiques Shopify Store Redesign

Project Title: Serenity Boutiques Shopify Store Redesign Client: Serenity Boutiques Platform: Shopify + Tidio + ChatGPT Timeline: 72 hours

Overview: Serenity Boutiques is a women's fashion retailer with a vibrant Shopify store. The client needed a refreshed design to better reflect the brand’s modern aesthetic and improve user experience across devices.

Challenge: Outdated theme, lack of automation, and no lead capture system in place. The goal was to create a polished, mobile-optimized store with embedded automation and improved content flow.

Solution: Using The MRB Stack, I redesigned Serenity’s Shopify store with a sleek new layout and UX enhancements. I installed a trained AI chatbot for 24/7 visitor support, automated blog content to boost organic SEO, and ensured the storefront worked flawlessly on mobile.

Mobile-optimized Shopify store redesign (homepage, collections, product pages)

Custom branded theme with improved font, spacing, and layout structure

Embedded AI chatbot trained on shipping policies, size guides, and FAQs

Automated blog using AI-driven fashion content

Enhanced navigation and announcement bar for promotions

Shopify product SEO optimizations (tags, alt text, titles)

Tools Used: Shopify, Canva, ChatGPT, Tidio, Midjourney

Outcome: The site now delivers a more premium browsing experience, with consistent automation supporting conversions and customer inquiries. Serenity’s blog and product pages now update automatically with helpful, branded content.

Live Site: www.serenityboutiques.com