Project Title: The MRB Stack™ Future Founders Funnel
Client: My Rich Brand
Platform: Hostinger + ActiveCampaign
Timeline: 48 hours
Overview:
TheMRBStack.com was rebuilt from a legacy community partner page into a branded funnel experience for MRB's new “Future Founders” program. This funnel needed to serve three core goals:
Clearly explain the Future Founders program
Onboard qualified leads via form segmentation
Automate eligibility and nurturing using ActiveCampaign
Challenge:
Kenny wanted a lean, no-fluff funnel that eliminated confusion, drove intentional action, and positioned the MRB Stack as the core offer powering the movement. It had to feel both exclusive and accessible.
Solution:
We stripped down the legacy page and rebuilt it with a bold, founder-focused aesthetic. The flow walks users through program requirements and nudges them toward taking action — either by buying The Stack or attending a 2-part workshop.
The site was integrated with ActiveCampaign to automate onboarding, segment leads based on intent, and trigger a welcome funnel.
Key Features:
Clean single-scroll page optimized for conversion
Embedded ActiveCampaign form with dropdown segmentation
Automated funnel that delivers custom paths: MRB Stack buyers vs. Workshop attendees
Future Founders branding with clear tone of voice and program flow
High-impact copy inspired by MRB’s “Founder’s Journal” ethos
The MRB Stack™ Future Founders site now functions as a scalable onboarding system. With no sales calls or manual filtering required, qualified leads are nurtured automatically and positioned for upsell into higher-ticket offers.