The MRB Stack™ Future Founders Website Design

Kenny Fomunung

Project Title: The MRB Stack™ Future Founders Funnel Client: My Rich Brand Platform: Hostinger + ActiveCampaign Timeline: 48 hours

Overview:

TheMRBStack.com was rebuilt from a legacy community partner page into a branded funnel experience for MRB's new “Future Founders” program. This funnel needed to serve three core goals:
Clearly explain the Future Founders program
Onboard qualified leads via form segmentation
Automate eligibility and nurturing using ActiveCampaign

Challenge:

Kenny wanted a lean, no-fluff funnel that eliminated confusion, drove intentional action, and positioned the MRB Stack as the core offer powering the movement. It had to feel both exclusive and accessible.

Solution:

We stripped down the legacy page and rebuilt it with a bold, founder-focused aesthetic. The flow walks users through program requirements and nudges them toward taking action — either by buying The Stack or attending a 2-part workshop.
The site was integrated with ActiveCampaign to automate onboarding, segment leads based on intent, and trigger a welcome funnel.

Key Features:

Clean single-scroll page optimized for conversion
Embedded ActiveCampaign form with dropdown segmentation
Automated funnel that delivers custom paths: MRB Stack buyers vs. Workshop attendees
Future Founders branding with clear tone of voice and program flow
High-impact copy inspired by MRB’s “Founder’s Journal” ethos

Tools Used:

Hostinger Website Builder, ActiveCampaign, Canva, ChatGPT, Midjourney (custom visual assets)

Outcome:

The MRB Stack™ Future Founders site now functions as a scalable onboarding system. With no sales calls or manual filtering required, qualified leads are nurtured automatically and positioned for upsell into higher-ticket offers.

Live Site:

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Posted May 16, 2025

Built to convert curious founders into Future Founders—this site powers recruitment, lead segmentation, and automated onboarding with a robust CRM.

Likes

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Views

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Timeline

Feb 28, 2025 - Mar 30, 2025

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