Original Apollo Studio Framer template. The brand and product content are fictional demonstrations.
Auria is our Framer template for weight-care, health, and wellness businesses. We designed it around a fictional clinic, using realistic demonstration content to connect the service, program stages, team, pricing, and assessment.
Finding the right tone
We wanted the site to feel credible and approachable. Warm photography, pale backgrounds, and a bright green accent give the template a recognizable visual direction. The information explains the program and the support available before asking visitors to take the next step.
The service story continues through the homepage, program page, and how-it-works page. Pricing, team presentation, and questions are part of that same experience.
The program explanation connects assessment, a plan, and ongoing support.
The program explanation connects assessment, a plan, and ongoing support.
Behind the scenes: comparing complete directions
The Figma file preserves Version 1, Version 2, and a dated June 25 layout. The Version 2 board shows alternative hero treatments, supporting image choices, cards, pricing, and the lower-page structure together. It is a useful view of the decisions behind the final release.
We also developed a prompt for rebuilding and adapting the homepage direction with an AI coding tool. In the pre-launch discussion, I explained that the one-shot experience for the person using it came from several days of our own prototype work.
Original Figma Version 2 board, with alternate compositions and supporting assets.
Original Figma Version 2 board, with alternate compositions and supporting assets.
Making the assessment part of the experience
Auria includes a custom multi-step assessment with validation, submission states, and confirmation messaging. It sits within the same visual system as the rest of the website, giving visitors a guided way to express their goals and interest.
The release contains eight responsive pages and reusable components, with desktop, tablet, and mobile layouts. The clinic, testimonials, and example outcomes are demonstration content. The assessment is a template interaction, not a clinical determination of eligibility.
The assessment uses the same visual language as the main website.
The assessment uses the same visual language as the main website.