Lead Brand & Creative Direction for The Goodlife Coffee Company by Elena MajoranaLead Brand & Creative Direction for The Goodlife Coffee Company by Elena Majorana
Lead Brand & Creative Direction for The Goodlife Coffee Company
Goodlife Coffee is more than just a caf.: it’s a warm, urban, and engaged community rooted in Lausanne. Since 2024, I’ve been their go-to designer, helping shape a more coherent and flexible visual universe — without changing the logo or the brand’s essence.
My role spans a broad range of creations: event posters, menus, signage, stickers, gift cards, window displays, social media templates, merchandise, internal documents, newsletters, sales materials, and more. I’m also creating a Brand Essentials Document to ensure visual consistency and long-term autonomy.