Lead Brand & Creative Direction for The Goodlife Coffee Company by Elena MajoranaLead Brand & Creative Direction for The Goodlife Coffee Company by Elena Majorana

Lead Brand & Creative Direction for The Goodlife Coffee Company

Elena Majorana

Elena Majorana

Client

Specialty coffee shop in Lausanne, 2024–25

Role

Art direction, graphic design, 360 visual support

Goodlife Coffee is more than just a caf.: it’s a warm, urban, and engaged community rooted in Lausanne. Since 2024, I’ve been their go-to designer, helping shape a more coherent and flexible visual universe — without changing the logo or the brand’s essence.
My role spans a broad range of creations: event posters, menus, signage, stickers, gift cards, window displays, social media templates, merchandise, internal documents, newsletters, sales materials, and more. I’m also creating a Brand Essentials Document to ensure visual consistency and long-term autonomy.
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Posted Jan 24, 2026

Long-term creative partner for Goodlife, leading brand evolution through strategic design, visual consistency, and thoughtful storytelling.