Pionix — Brand Refresh & Visual System

Project type: Brand refresh, visual system & campaign design

Role: Brand designer & creative direction

Scope: Brand identity, social media, presentations, AI-generated imagery, campaign visuals, conference booth design

Pionix is a pioneering open-source technology company building the software backbone of global EV charging infrastructure. The goal of this project was to evolve the brand into a clearer, more confident, and future-ready visual system—without losing its technical credibility or community-driven spirit.

I led the brand refresh across key touchpoints, translating Pionix’s values of openness, reliability, and long-term impact into a cohesive and flexible visual language. The work encompasses logo design, social media design, website design, presentation systems, campaign visuals, and conference booth design, ensuring consistency across digital channels and physical spaces.

A central part of the process was the strategic use of AI-generated imagery to support brand storytelling and campaign concepts—creating scalable, atmospheric visuals that balance technological precision with a more human, forward-looking tone.

The result is a durable brand system designed to grow with the company, support its global ecosystem, and communicate complex technology with clarity, warmth, and confidence.