Goodlife Coffee | Lead Brand & Creative Direction by Elena MajoranaGoodlife Coffee | Lead Brand & Creative Direction by Elena Majorana

Goodlife Coffee | Lead Brand & Creative Direction

Elena Majorana

Elena Majorana

Client

Specialty coffee shop in Lausanne, 2024–25

Role

Art direction, graphic design, 360 visual support

Goodlife Coffee is more than just a caf.: it’s a warm, urban, and engaged community rooted in Lausanne. Since 2024, I’ve been their go-to designer, helping shape a more coherent and flexible visual universe — without changing the logo or the brand’s essence.
My role spans a broad range of creations: event posters, menus, signage, stickers, gift cards, window displays, social media templates, merchandise, internal documents, newsletters, sales materials, and more. I’m also creating a Brand Essentials Document to ensure visual consistency and long-term autonomy.
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Posted Jan 24, 2026

Long-term creative partner for Goodlife, leading brand evolution through strategic design, visual consistency, and thoughtful storytelling.