Pionix | Brand Refresh & Visual System
Elena Majorana
Pionix — Brand Refresh & Visual System
Project type: Brand refresh, visual system & campaign design
Role: Brand designer & creative direction
Scope: Brand identity, social media, presentations, AI-generated imagery, campaign visuals, conference booth design
Project description
Pionix is a pioneering open-source technology company building the software backbone of global EV charging infrastructure. The goal of this project was to evolve the brand into a clearer, more confident, and future-ready visual system—without losing its technical credibility or community-driven spirit.
I led the brand refresh across key touchpoints, translating Pionix’s values of openness, reliability, and long-term impact into a cohesive and flexible visual language. The work encompasses logo design, social media design, website design, presentation systems, campaign visuals, and conference booth design, ensuring consistency across digital channels and physical spaces.
A central part of the process was the strategic use of AI-generated imagery to support brand storytelling and campaign concepts—creating scalable, atmospheric visuals that balance technological precision with a more human, forward-looking tone.
The result is a durable brand system designed to grow with the company, support its global ecosystem, and communicate complex technology with clarity, warmth, and confidence.
AI-generated visuals, shaped through creative direction and detailed Photoshop work to support the campaign narrative.
Conference Booth Design
Roll-up design
Website design
Presentation Design
AI-generated visuals, shaped through creative direction and detailed Photoshop work to support the campaign narrative.
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Posted Jan 15, 2026
A future-ready brand refresh for an open-source EV company, uniting social media, presentations, AI imagery, campaigns, and physical spaces.
